We live in a time when we don’t buy a car; we book an Uber or Ola. We don’t buy a house; we rent it in the city we prefer to live in and work. We don’t buy a washing machine; we give the clothes for laundry. Then, why do you want to buy a ₹20,000+ regular water purifier that does not perfectly purify drinking water? That too, when you can subscribe to DrinkPrime, the smartest personalised water purifier, starting at just ₹333* per month!
Subscription is the new norm.
You subscribe to Netflix so that you can watch all your favourite shows. You subscribe to Cult.Fit so that you somehow get your daily workout done. You subscribe to Amazon Prime so that you can watch all the movies on the streaming platform and get huge discounts on the actual website.
What you should remember is that a subscription gives you the power to withdraw at any time. But when you buy a product, you no longer have control. The brand is in control.
By choosing to subscribe to a service or product, you are in control. This is one of the reasons why we, at DrinkPrime, have the best customer experience. We give our subscribers the power to decide whether they want to continue with our services. If we don’t deliver what we promise, our users can immediately unsubscribe.
More importantly, a subscription will be light on your wallet.
Just like a lot of the other home appliances, the initial, hefty investment in a regular water purifier is just one of the concerns. Once you buy the water purifier, do you think all your drinking water problems will be solved? Of course, not.
You will have to pay an annual maintenance cost (AMC) of ₹4000+ just so that you can reach out to their customer care and be put on hold for a long time (Can be really long sometimes). This is just the tip of the buying-a-water-purifier-problems iceberg.
So, if you have been planning to buy a water purifier, we are here to tell you why you shouldn’t buy it for your home or office.
Here are the points we will focus on in this article:
How buying a water purifier can be mind-boggling
How buying a water purifier can create a massive dent in your wallet
Why buying a water purifier will not solve your drinking water problem
Why the water purifier demo session won’t help
Why your water purifier will be a liability when you shift houses
Why you will get stuck in a vicious cycle if you buy a water purifier
Let’s look at each of these points in detail, shall we?
- How buying a water purifier can be mind-boggling
It is very easy to decide to buy a water purifier. But what comes next can be a nightmare.
The next step after you have made up your mind to purchase a water purifier is deciding which water purifier you should buy. The water purifier market is so cluttered that you can easily get lost amidst all the noise on the internet.
If you’re thinking that you will just decide on a brand and make the purchase, you cannot do it. Every brand will offer you so many different options with respect to design, technology, and price. While you will find terms like sleek design, attractive design, RO technology, UV technology, UF technology everywhere, you just wouldn’t know which one is the perfect solution to your drinking water problem.
And if you end up buying the wrong water purifier, you will have to live with it because you would have spent ₹20,000 or more!
On the other hand, to subscribe to DrinkPrime, all you need to do is visit our website and request a callback. We will call you and provide you with all the details you need. You will get the smartest drinking water solution at your home or in the office in no time.
2. How buying a water purifier can create a massive dent in your wallet
Everyone drinks water every day. Everyone needs access to safe drinking water. But a water purifier has always been a household appliance that is not affordable to everyone. A regular water purifier may cost you ₹20,000+! That is not a small investment because you are paying approximately ₹2.5+ for a litre of water.
Moreover, you will have to pay the annual maintenance cost (AMC) of ₹4000+ so that you can get your water purifier checked, that too, probably after making many calls and requests.
Here’s our question to you: Do you buy a bus to travel from one place to another? No, right? You buy a bus ticket. Then why buy a water purifier when you can subscribe to DrinkPrime and get perfectly pure drinking water every day?
Let’s look at how subscribing to DrinkPrime is different from buying a water purifier.
For starters, you don’t need tens of thousands of rupees to subscribe to DrinkPrime. You just need to choose a smart subscription plan based on the amount of water you need and pay a minimal amount of ₹1500 as a security deposit with the subscription plan amount.
So, if you choose the Solo plan, you will have to pay a total of ₹1833 once your DrinkPrime is delivered. That’s it. Since it is a prepaid service, you can recharge your DrinkPrime every month by paying the subscription plan amount via the DrinkPrime mobile application.
We won’t be discussing the delivery charge, installation charge, annual maintenance cost (AMC), or the filter replacement cost. This is just because we don’t have any of these costs associated with DrinkPrime. We conduct regular maintenance checks for free. In case there is a need to replace the filter, we will take care of it. 🙂
3. Why buying a water purifier will not solve your drinking water problem
Did you know that regular water purifiers do not give you perfectly purified water? If you were planning to buy a water purifier, you should have known this. If not, we will tell you why they do not give you perfectly purified water.
You can live anywhere in India — Bengaluru, Hyderabad, Delhi, Gurgaon, or any other place — the water quality in your area will be different from the water quality in other areas. This is true even for people living in different parts of the same city.
For example, Electronic City and Whitefield in Bengaluru are similar in many ways. But both these areas have different water qualities. This is because they have different water sources. Due to the same reason, the levels of total dissolved solids, turbidity, pH, and other elements in the water will vary.
How does this impact the quality of drinking water provided by a regular water purifier, correct?
A regular water purifier has a fixed filtration process. Due to this, it purifies every water the same way. So, if your area has water of good quality, you may receive over-purified water if it passes through the water purifier. Whereas, if your place has water of poor quality, the filtration process set in the water purifier may be insufficient. You may receive under-purified drinking water.
Let us tell you this: Over-purified and under-purified water are harmful to your health.
Here’s how DrinkPrime solves this problem (it has not been easy, but we did it anyway).
Unlike regular water purifiers with fixed filtration processes, DrinkPrime offers personalised water purification solutions based on the water quality in your area! It took us time to collect water samples from different areas and test them. But we believe that it was worth the effort because we can provide you with the perfect solution for your drinking water problem.
So the next time you are tempted to buy a water purifier with a 10-stage filtration process, just remember that you will most probably be drinking over-purified water.
4. Why the water purifier demo session won’t help
When you decided to buy a water purifier, did you think that the free demo session at home would help you make the right decision? We are really sorry to tell you that the 15-minute or 30-minute demo session will help you in no way. This is because it takes more time to assess the quality of an appliance like a water purifier.
That’s why DrinkPrime offers a 7-Day Risk-Free Trial.
With this, you can use DrinkPrime for seven days and enjoy perfectly purified drinking water. In case you feel that you are not happy with the device or the water, you can return it. No hassles. No questions.
5. Why your water purifier will be a liability when you shift houses
If you are someone who has moved to a city like Bengaluru, Hyderabad, Gurgaon, or Delhi for the purpose of work, you would most probably be living in a rented apartment or house. This means that you may move to new homes within the city.
You can pack everything and take them with you. But what do you do if you have purchased a water purifier and it is wall-mounted? You will either have to find someone to disconnect it, unmount it and pack it for you or you will have to do it yourself.
Let’s look at the situation in which you have subscribed to DrinkPrime.
Actually, there’s nothing to look at because you will never run into such a “situation” if you subscribe to DrinkPrime. 😉
If you have a DrinkPrime subscription and you decide to move to a new home, just let us know. Our technician will visit your house, unmount DrinkPrime, pack it and fix it in your new home! It’s as simple as it can get.
6. Why you will get stuck in a vicious cycle if you buy a water purifier
Remember that boyfriend or girlfriend you couldn’t get rid of? If you buy a new water purifier, you can easily run into a similar situation. You will buy a new water purifier, sooner or later you will realise that that’s not what you expected. But what can you do now? You have already invested so much in it!
With DrinkPrime, you will never get stuck. Moreover, we will ensure that you don’t feel stuck with something that you don’t prefer. If you subscribe to DrinkPrime and wish to unsubscribe, just do it. It is your decision. You won’t lose anything (except excellent drinking water).
We have made our case. Now, it is totally up to you to decide whether you want to go ahead and buy a water purifier or if you want to subscribe to DrinkPrime.
We will just make it simpler for you so that you can make an informed decision.
Still not able to decide? Here’s what you can do: try DrinkPrime for seven days. We are sure that you will want to subscribe to DrinkPrime after that.
