Buying a water purifier is an amazing thing. You’ve saved up for a while and finally decided to get a water purifier. And no, you don’t have to feel old just because you’re getting excited over a water purifier. It’s definitely a great feeling. Well, at least initially.

Once the honeymoon phase ends and the issues start stacking up, regret might set in and you may realize that you might have gotten a tad bit carried away. But you need to know that it’s not your fault because nobody ever told you that buying a water purifier is like being in a bad relationship.

First, it’s the Dating Phase

This phase is like a whirlwind. You’re constantly looking at different water purifiers. Extremely similar to swiping left and right on a dating app. You’re testing the water with each date but you can’t seem to find the right one. Then comes along that one date that makes you fall head over heels for them.

Like dating, you go through the features of each water purifier and zero in on one that you think is, well, “the one”. You go over all the specs, features, offers, and then you finally end up buying it.

Now, somewhere deep down you do have a vague feeling screaming that you jumped the gun but you don’t really care because you’re already in the honeymoon phase.

Next Up is the Good Ol’ Honeymoon Phase

Ah, the honeymoon period. A phase that can make even the wisest of kings act like a blind fool.

When you’re lost in this cute, pink, and lovey phase, nothing else matters. After all, when you’re in a novel and budding relationship, you’re fascinated by everything. You laugh at the bad jokes because you think they’re actually funny and you hang out with them all the time.

Similarly, with a water purifier, the initial phase after buying it is spectacular. The water pressure is great, features work perfectly, the water itself weirdly tastes amazing, and you look forward to using the water purifier every day.

All in all, you feel like you made the best decision of your life. That’s until you start noticing the issues that become evident during your first maintenance check and filter replacement.

The Relationship Phase

Once you pay for your water purifier’s first maintenance, you’re back to reality. And like a relationship where you start seeing red flags, the excitement sizzles off and you slowly start feeling disillusioned. Especially, when you realize you paid ₹20,000 for an unreliable device.

You even start to wonder how you didn’t notice the absence of a storage tank in the water purifier and now, you can’t access drinking water when there’s a blackout.

However, since you’ve bought the device, you have no choice but to commit. So, similar to trying to make it work in a relationship, you try to adjust to the circumstances. You begrudgingly shell out money for the annual maintenance charges, filter replacements, and stacking electricity bills.

Then, if you’re unlucky you’ll have to replace certain core components. And if you’re really unlucky, you’ll have to pay to replace the device itself.

The Rueful “We’re on a Break” Phase

This is the phase when the relationship is on its last legs. And every minute seems to get increasingly unbearable. Not only does the water purifier have external damage, but both the water pressure and the quality is not up to par. Especially from when you initially purchased it a few years ago.

Like a bad relationship where the calls don’t go through, you can’t seem to get in touch with the company that promised you quality because they’re too busy dodging your calls. To make it worse, you feel increasingly irritated because the customer care that you do sort of connect with gives you vague answers even though you paid the annual maintenance charge.

However, it’s when the company tells you they can’t help you out during relocation that you really snap.

Now that you know the relationship is done, you start feeling the walls closing in as the gravity of the upfront investment and the subsequent charges seep in.

The Regret Phase

Now that you’ve broken up or in the case of the water purifier, stuck with a barely working device, the regret sets in as you calculate all the costs.

Like any terrible relationship, you realise that the investment went completely down the drain and you end up where you started: scrolling through your phone for a much better and more expensive purifier. The only difference is now you’re contemplating as to why you even bought the water purifier in the first place.

However, you don’t have to feel too bad as there’s always a solution. Whether you’ve already had a terrible experience with a water purifier or if you’re considering getting one, it’s always a better option to subscribe to a water purifier than to buy it.

And there just happens to be a water purifier brand that offers a subscription model at extremely affordable prices. Moreover, these water purifiers are customised to suit the input water quality. So, you’ll never have to deal with poor-quality water. Most importantly, this brand uses IoT to keep track of the water purifier’s health and will schedule a completely free maintenance call.

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