Bangalore, 22 April 2020: DrinkPrime, India’s no.1 ‘water purifier on subscription’ company, raises an investment round to further improve its services and strengthen growth across Bangalore. DrinkPrime is a startup based in Bangalore that aims to solve India’s drinking water crisis and redefine water purifying technology in today’s smart devices market.
Moving forward with its mission of providing clean, safe drinking water to every Indian, DrinkPrime raises its seed funding round. The amount raised will help the startup develop better ways of serving its growing clientele through its state-of-the-art technology and best-in-class self-monitoring water purifying devices. DrinkPrime had raised an angel round in August 2019.
Some of the investors who participated in the round are Abhishek Goyal (Tracxn), Bharat Jaisinghani, and FirstCheque.
Other prominent investors also participated, including Ankit Agarwal, Director of Innoven Capital; Harpreet Singh Grover, Cofounder of Cocubes; Sanjay Sunku, Founder & CEO of Versatiletech among others.
“DrinkPrime is a futuristic company with an innovative business model, driven by customer-centricity. It is run by a very passionate and young team which believes that every Indian family deserves to have clean drinking water without worrying about the cost of purchasing the equipment. It has been a great learning experience for me.” Said Bharat Jaisinghani, a renowned angel investor.
“Access to quality drinking water is unfortunately still a major problem even in urban India. Millions of houses and offices run on 20L water cans which are manufactured and delivered by unregulated and unorganized dubious players which means most of that water is not actually potable. DrinkPrime solves this massive problem by giving consumers access to safe and quality drinking water in the luxury of their own homes via an internet-connected water-purifier. All consumers have to do is make a small monthly subscription payment for the amount of water consumed. We are proud to back Vijendra and Manas who have been attacking the problem of Drinking water for years and we feel their innovative product and business model will finally eradicate the menace of unsafe drinking water from India.” Said Kushal Bhagia CEO FirstCheque.
With this funding round, the company aims to further strengthen its position as the leader in the ‘water purifier on subscription’ industry in India. It promises to work on new product innovations and offer more affordable drinking water solutions to the country.
“Water is life. Especially at a time like this when the world is struggling from an epidemic. We, at DrinkPrime, believe every Indian should have convenient, and affordable access to clean drinking water — this has always been our mission and what we work towards every day,” Vijender, co-founder and CEO of DrinkPrime.
DrinkPrime ‘water purifier subscription’ offers the smartest way to get safe drinking water. DrinkPrime installs the best-in-class water purifier at subscriber’s homes, charging only monthly subscription fees based on water consumption. Subscribers do not need to pay for the device, installation or maintenance costs. Unlike other branded water purifiers, there is no upfront cost of Rs. 15,000 or Rs. 20,000, or an AMC of Rs. 5000 with spares extra.
Engineered by experts, DrinkPrime has built India’s smartest water purifier to ensure safe drinking water every time. Built from the ground-up, DrinkPrime purifier comes with IoT integrated circuits which helps to monitor the quality of its filters and components in real-time, and schedule services proactively to ensure pure and safe drinking water. The regular maintenance service spares change, and/or any issue resolution is free. Subscribers only pay the monthly subscription fees. There are no hidden fees. The company has over 25,000 users in Bangalore and has recently begun services in Hyderabad.
Manas, co-founder of DrinkPrime, mentioned “Our goal is to deliver better service to more cities and communities. It has always been our dream that in the near future, every Indian home will have safe drinking water.”
DrinkPrime has been taking big strides in helping solve the problem of clean water accessibility in India, especially as the nation struggles with the COVID-19 outbreak. The company is the only purifying service that continues to serve over 25,000 users across Bangalore during the coronavirus lockdown, a time when access to clean water is most important.
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